Interactive

Poland – STS partners with Enteractive to improve player retention rate

By William - 5 December 2019

STS, the Polish betting operator which operates in several European markets, has partnered with Enteractive’s (Re)Activation Cloud, the iGaming conversion platform. The plug-and-play service offered by Enteractive will aim to improve STS’ player retention rates.

STS Gaming Group has an extensive product portfolio including bookmakers, virtual sports, casino, live casino and eSports event bets. The brand has recently onboarded former Manchester United goalkeeper Peter Schmeichel and ski jumper Martin Schmitt to drive its new ‘Bet with the leaders’ campaign.

STS dominates the Polish bookmaking market with a 47% share and is the main sponsor of Poland’s national football team. Over the last six years, STS has multiplied its revenue tenfold and is pushing for further geographical expansion.

STS CEO, Mateusz Juroszek, commented: “We have found a partner in Enteractive which shares our values in terms of innovation and constant improvement. It is our strategy to lead the way in development in terms of technology that constantly pushes to do things better.

“Partnering up with Enteractive and connecting to its Reactivation Cloud, we have added another vital tool to our CRM department so that we are able to communicate and engage on a large scale with our customers the STS way.”

(Re)Activation Cloud is a scalable, proprietary software available on the market specifically designed to handle personal one-on-one calls that strengthen customer loyalty. While the entire industry is focusing on gamification and automated tools, Enteractive has chosen to focus on retention powered by technology and real human interaction.

The platform plugs directly into clients’ existing CRM systems through seamless API integration which provides real-time, end-to-end transparency. Enteractive’s clients’ have full visibility and control of the entire process. Additionally, all (Re)Activation methods used are GDPR and G4 compliant and all data processed is highly secured.

Mikael Hansson, Enteractive Founder and CEO, added: “We are very happy to partner up with STS, a powerhouse in the important Polish market but also an agile and ambitious company with great potential in the rest of the world.

“With STS connected to our (Re)Activation Cloud we have already seen good signs in terms of conversion rates and player reactions which further strengthens our belief that strong brands benefit even more from our qualitative and scalable product. Now we look forward to continuing the ramp up and to lay the foundation to a strong and profitable partnership in the coming months.”