Interactive
Portugal – Greentube strengthens Portugese presence with Estoril Sol Digital
By Lewis - 10 June 2020
Greentube has launched its slot portfolio with Estoril Sol’s online platform, strengthening the supplier’s foothold in Portugal.
The online casino operator has initially integrated Greentube’s top 30 performing games in the Portuguese market, including titles Book of Ra deluxe, Lucky Lady’s Charm deluxe, Sizzling Hot deluxe and Lord of the Ocean.
More Novomatic games that have proven popular in the land-based sector are expected to be added to the roster soon, as well as a selection of Greentube’s interactive content.
Michael Bauer, CGO and CFO at Greentube, explained the rationale behind the integration: “As a distinguished operator in the Portuguese market, launching with Estoril Sol’s online platform marks another significant step in our expansion strategy and adds another reputable brand to our local client portfolio.
“Thanks to the existing popularity of our top games in Portugal’s resort casinos, we have quickly established a vast player base in the online sector, which is shaping up to be a pillar of our European business.”
The launch is part of a deal with Belgium-based provider Gaming1, which supplies the casino platform supporting Estoril Sol’s online business. Integrating with Estoril Sol’s digital brand ESC Online, a local operator and the first licensed online casino site to go live when Portugal opened for business in 2016, reinforces Greentube’s market position having gained market share since launching operations in the country last year.
Rui Magalhães, CEO at Estoril Sol Digital , added: “Greentube offers a unique blend of both classic and innovative titles which capture a range of customer segments from traditional slot fans to modern players, making its portfolio the perfect match for our platform.
“As a casino that has a strong land-based heritage, Greentube’s collection of retail favourites will make an important addition to our online offering as we look to accelerate growth of our digital brand and offer our customers a premium interactive experience.”
