Pragmatic Play develops exclusive Big Bass title for Rank
Pragmatic Play has expanded its partnership with Rank Group through the launch of Mecca Big Bass Double Dab, an exclusive slot developed for the operator's Mecca Bingo brand.
Pragmatic Play has created a bespoke version of its Big Bass franchise exclusively for Rank Group’s Mecca Bingo brand.
The new title, Mecca Big Bass Double Dab, has been developed specifically for Mecca Bingo players and combines the established mechanics of the Big Bass series with a neon-themed visual design tailored to the operator’s audience.
The launch marks the latest development in the partnership between Pragmatic Play and Rank, and highlights the supplier’s growing focus on delivering customised content for strategic operator partners.
The Big Bass franchise remains one of Pragmatic Play’s most successful slot brands in the UK market and has spawned multiple sequels and themed variations since its original launch.
Sharon McHugh, PR Director at Pragmatic Play, said: “We are pleased to launch Mecca Big Bass Double Dab exclusively with Rank’s Mecca Bingo brand. The Big Bass series continues to be one of our most popular game collections, and the new title gives Mecca Bingo’s players something unique while building on a brand they already know and enjoy.”
Chris Suggett, Senior Commercial Manager at Rank, added: “We’re excited to introduce Mecca Big Bass Double Dab to our players as an exclusive addition to our content portfolio. The Big Bass franchise has a strong following, and we’re confident that this game will be a great addition to what we have to offer.”
The release further extends Pragmatic Play’s portfolio of operator-exclusive content and reinforces the commercial value of established slot franchises within regulated markets.
