SPORTS BETTING
Racing icon Barrichello joins technology company Softswiss as non-executive director in Latin America
By Phil - 24 April 2024
Softswiss, a leading global software provider with 15 years of experience, announces the appointment of racing legend Rubens Barrichello as Non-Executive Director in Latin America. Barrichello’s glorious legacy in Formula 1, combined with his influential personality, will be crucial in advancing Softswiss’s mission to build authentic connections with the local tech community and gain a strong foothold in the region.
As a leading player in a highly competitive technological sphere, Rubens Barrichello brings his leadership wisdom and best teamwork practices to Softswiss. His extensive experience in the sports field will provide Softswiss with valuable assets to take its sports betting platform and other products to new heights, continuing the company’s contribution to redefining the iGaming industry with innovations. In addition, as part of its commitment to bringing about positive change, Barrichello will advocate for responsible gaming alongside Softswiss experts.
The appointment of Rubens Barrichello is the next strategic step for Softswiss in Latin America, especially in the fast-growing Brazilian market. According to TGM Research, the gross revenue of the iGaming industry in Brazil is estimated to be €2.3bn by 2026, which could be one per cent of Brazil’s gross domestic product (GDP) of €1.5tn.
Ivan Montik, founder of Softswiss, said: “Softswiss welcomes Rubens Barrichello! His arrival in our team is a strategic step for us. Barrichello’s prowess of collaboration on the race track in a highly competitive technological sphere, which has enabled the team to achieve victories, reflects Sofftswiss’s approach to partnership. His involvement is a testament to our commitment to Brazil and helps us adapt global best practices to the local market. »
Rubens Barrichello, Non-Executive Director of Softswiss in Latin America, added: “The iGaming sector has experienced remarkable growth in Brazil and around the world. By joining Softswiss, I am delighted to become one of the drivers of this process in Latin America! I am confident that my experience with the leading racing team will propel the technology leader in iGaming to success in the region.”
