Scientific Games’ new Scratch Connect sees 40 per cent of Ohio players click to engage after online play

Scratch Connect delivers digitally as 90 per cent of players complete connected retail-to-online experience

Scientific Games has announced that the Ohio Lottery’s first Scratch Connect game, which moves players seamlessly from the retail Scratch-Off game to a mobile digital game, has generated strong early player adoption.

With nearly 570,000 Ohio players (as of August 22) scanning their $5 Bonus Cash Wheel retail game to play Reach the Wheel online, 90 per cent completed the digital game. Forty percent of those players then selected “Play It Again by Entering Another Ticket”. These strong early results demonstrate Ohio players are embracing the full connected play experience.

Featuring a unique brick-to-click experience, the new Scratch Connect product from Scientific Games extends the familiar experience of a traditional scratch game to the added entertainment of digital play. After playing the traditional instant scratch game, players scratch the Scratch Connect logo and scan the revealed QR code with their mobile device to unlock a digital bonus game with its own separate opportunity to reveal winnings. Following a simple age confirmation, players can immediately begin the digital experience without creating an account or registering.

The Ohio launch marks the third Scratch Connect game in the U.S., following launches in Kentucky and Pennsylvania, with more games planned.

The physical game ticket remains the bearer instrument, and all prizes are redeemed at retail, including those revealed through digital bonus play. This keeps lottery retailers at the center of the experience. Scratch Connect does not require any system vendor integration, providing lotteries with a quick-to-market digital product without integration challenges.

For the Ohio Lottery’s Bonus Cash Wheel, Scientific Games‘ innovation teams created an integrated experience designed to make the transition from physical to digital play seamless. The retail Scratch-Off features a wheel-style play action that continues in the Reach the Wheel digital game, while colors and other visual elements carry across both experiences to create a cohesive game from ticket to mobile device.

“The early response to Bonus Cash Wheel demonstrates the opportunity lotteries have to connect retail and digital play in a way that feels natural to players,” said Charlie Scannella, VP, Customer Success & Relationship Management for Scientific Games. “Scratch Connect extends the entertainment of a physical scratch game to mobile while keeping the retail network central to the experience. Players can move easily from the ticket to digital play without an account or registration, giving lotteries a simple way to introduce a connected experience while supporting their retail business.”