SPORTS BETTING
Serbia – Symplify pens agreement to boost AdmiralBet customer engagement
By William - 2 October 2023
Symplify has signed a partnership with Serbian sports betting and casino platform, AdmiralBet.
The agreement will see the Stockholm-based CRM and AI cloud solutions provider help the operator engage with its core audience with a particular focus on email, SMS, dynamic web, web and browser push.
Symplify’s Campaign and Journey builder modules are included in the agreement and will be used to create highly personalised and AI-optimised experiences – nurturing customer satisfaction and higher lifetime value.
Symplify’s CEO, Robert Kimber, said: “AdmiralBet is renowned for its extensive and intuitive iGaming platform which has helped the operator firmly establish itself as a leader in Serbia. Our cloud-based CRM and AI ecosystem will help AdmiralBet to enhance business growth by fostering deeper player engagement.”
AdmiralBet’s Head of Online Operations, Milan Djurmez, added: “Symplify has mastered the art of CRM and its complete solution will help drive our expansive growth vision. We expect to immediately reap the benefits of being able to better engage with our community by showcasing the strength of our product.”
