DAOGroup has geared up to capitalise on the return of mainstream sports betting by strengthening its business development team.
In line with its ambitious plans to establish itself as the industry’s partner of choice for crypto and blockchain solutions, the company has hired Yelena Kensborn as Sales and Marketing Executive and Adam Lee as Business Development Manager.
Yelena brings a wealth of blockchain marketing experience to her role, having worked across Europe, Asia and LatAm. Joining from Lucky.io, the Malta-based blockchain casino where she served as Head of Community and PR, Yelena will be tasked with building the company’s brand ahead of its upcoming launches.
Adam Lee brings with him a proven commercial track record from across the UK B2B tech industry and will be focused on driving the company’s sales operations. Both will report to DAOGroup’s recently appointed Chief Commercial Officer, Glen Bullen, an iGaming veteran with over 20 years’ experience across senior commercial roles.
Commenting on their appointment, Glen Bullen, CCO at DAOGroup, said: “I’m very pleased to be strengthening the company’s commercial team at this key time, when demand has never been higher.
“As expected, we’ve seen a strong increase in the demand for crypto-gaming products during the recent lockdown, with operators taking this time to ensure they are best-positioned when gaming returns to full speed.
“We’re here to help the industry benefit without the compliance headache, and I’m thrilled to be welcoming Yelena and Adam aboard. Both are strong individuals with proven credentials who will no doubt be key in helping our partners appeal to an even broader player base as mainstream betting returns.”
The company unveiled its flagship product, DAOWallet, in early 2020, delivering an advanced cryptocurrency-fiat gateway that enables operators to offer third-party cryptocurrency transactions without the need for additional AML and compliance procedures.
With a surge in demand for crypto gaming in recent months, DAOGroup plans to unveil a suite of new cryptocurrency and blockchain-based gaming products to help operators attract an increasingly diverse player base across global markets.