SPORTS BETTING
South Africa – NeoGames’ Pariplay set for South African expansion with SunBet
By Phil - 27 July 2023
NeoGames, a technology-driven provider of end-to-end iLottery and iGaming solutions, announced today that its subsidiary Pariplay has expanded in South Africa following a key strategic partnership with SunBet.
The agreement will see the tier-one African operator supplied with certified content from both the proprietary Wizard Games brand, as well as third party content from the Fusion platform.
It becomes the latest expansion in regulated markets for Pariplay, which has enjoyed a strong commercial start to the year with partnerships in North America, Latin America, and Europe, to complement the deal with South Africa’s leading Casino Group.
“Sun International is one of the most well-known casino brands in the African continent, offering incredible land-based as well as online play – through SunBet – for its customers,” said Tsachi Maimon, President at NeoGames. “We’re delighted to partner with them to bring not only Fusion aggregation content but also home-grown Wizard Games products to further elevate their players’ array of choice on an interesting and fast-growing regulated market.”
Pariplay’s Fusion offering consists of over 14,000 games from 120+ suppliers, as well as a comprehensive suite of back-office conversion and retention tools that enhance player value, including Fusion Tournaments, Raffle Rocket, and Spin that Wheel.
“Pariplay has a market-leading offering courtesy of both its in-house content and its aggregation platform, and we’re delighted to be able to leverage that into exceptional gaming experiences for our customers,” said Simon Gregory, CEO at SunBet. “From localized slots to world-class games, it’s a fantastic offering and we’re very excited to take our offering to the next level.”
