Sports betting and platform provider Amelco has made its debut in South Africa in partnership with newly launched operator LulaBet.
The agreement will see LulaBet be the first local operator to offer the same tech deployed by Entain, Flutter, Hard Rock Digital, Wynn Interactive and FuboTV.
Commenting on the launch, Brandon Walker, Head of Business Development at Amelco, said: “Our launch in South Africa is going to be a true gamechanger – we have the insight on exactly what the market needs, and with our market-leading tech, we’re ready to bring the first true end-to-end tier-one platform and sportsbook to local players.
“Amelco has been servicing the industry’s best for 15 years and, having prepared to enter South Africa for 12 months, we have finally found the right partner in LulaBet to bring local players the best of breed. Together, we genuinely believe we can transform this market and we can’t wait to get started.”
The result of more than a year’s planning and development, LulaBet launches into the South African market in September, with players able to access titles from BetGames, Evolution, NetEnt, and Red Tiger, with additional suppliers to follow.
Ian Gutteridge, Managing Director at LulaBet, added: “At LulaBet, we’re committed to delivering a superior sports betting experience to our players. Our mission is to utilise only the best gaming technology available – and with Amelco, we’re confident that we’re going to do just that.
“We thrive on the thrill of the win, and with South Africa’s first true tier-one platform and sportsbook, we’re delighted to give our customers access to the country’s premium sports betting and entertainment website. Get ready to experience online gaming like never before!”