Interactive
South Africa – SBTech enter South African market with Bet.co.za platform migration
By William - 7 April 2020
SBTech has made its first entry into South Africa, launching its full sportsbook and igaming platform with Bet.co.za, South Africa’s online and mobile sports betting brand.
The new offer includes a Lucky Numbers product and an integration with BetGames.TV, enabling players to bet on live lottery draws and live games, using localised payment options.
Andrew Cochrane, Chief Development Officer, SBTech, said: “We are thrilled to enter another major regulated market with Bet.co.za, one of South Africa’s premium gaming operators. A significant amount of collaborative work has taken place behind the scenes ahead of this migration and going live with Bet.co.za marks a key milestone in this ongoing partnership.”
The partnership will also see Bet.co.za take advantage of a tailored trading and risk management strategy localised for the South African market. The agreement marks SBTech’s entry into another regulated jurisdiction, continuing the firm’s international development strategy.
Scott Canny, CEO, Bet.co.za, added: “SBTech is renowned for its cutting-edge technology and by migrating to its platform we will be able to offer our customers an enhanced, elevated and fully customised experience unlike anything else available in the South African market.”
“Our local marketing expertise and SBTech’s product are a perfect match and Bet.co.za is now positioned to cement its place as the best online bookmaker in the country.”
