Interactive

South Africa – SIS to supply 49’s products through Aardvark Technologies platform

By William - 2 October 2023

SIS (Sports Information Services) has agreed a deal with platform provider Aardvark Technologies to supply its live numbers draws content to operators in Africa across both retail and online channels.

SIS owned 49’s live numbers draws offers operators over 200,000 betting events every year, including the 49’s Original Live Draw. 49’s has been a popular brand for over 25 years and includes the fixed-odds live numbers product that provides online and retail operators globally with live draws presented out of Manchester, UK, twice daily.

New high-margin 39’s, and high frequency Fast 15’s products feature draws taking place every three minutes. The new multi-channel deal with Aardvark will allow operators in South Africa and other African territories to benefit from round-the-clock betting opportunities.

“49’s is already a big hit with bettors across South Africa, with the chance to win big from small stakes proving to be a highly attractive proposition,” commented Joe Andrews, Head of Sales Africa at SIS.

“We have placed a strong focus on enhancing our brand visibility and extending our product portfolio and reach across Africa that is rich with promise. This partnership with Aardvark will go a long way to doing just that.”

Simas Denisovas, at Aardvark, added: “We are always striving to improve our platform and to provide our customers with the widest variety of premium content across multiple verticals.

“Partnering with SIS and integrating its leading 49’s live numbers portfolio will ensure we continue to enjoy a commanding position across Africa, providing our operator clients with a regular stream of engaging, premium betting experiences.”