Mariela Huenchumilla, a leading executive at South American hotel and casino operator, Dreams, believes that ‘knowledge’ will be the key to improving public policies and self-regulation with regard to responsible gaming in the emerging Latin American market.
Dreams’ Corporate Manager of responsible gaming, will be using the forthcoming Juegos Miami as a platform to explain her position and expand on the various initiatives she has undertaken to raise awareness around the promotion of responsible gaming through the targeting of operators and industry regulators. Juegos Miami, which is a new event concept for the Pan-Latin American and Caribbean gaming industry, is taking place across May 31 to June 3 at The Biltmore, Coral Gables, Miami.
“My presentation at Juegos Miami aims to highlight the role of responsible gaming in the business” she stated. “It is crucial that the industry assumes as a whole, a commitment to all our visitors so that there is appropriate behaviour in the gaming room, where game time and resources devoted to entertainment are respected. We have made progress but there are still huge challenges. We invite all companies and the authorities to join this task.”
She added: “It is a challenge to improve public policies and self-regulation. No serious operator is interested in the growth of illegal gaming. The main issue today is illegal gambling, which contravenes proper control and supervision. We are very committed on this matter. There are lots of specialists in the field who have worked on the key issues. We consider the synergy of knowledge to be essential in moving forward. The main issue is to work in responsible gaming as a whole, and prevent any illegal gambling, as happens in the case of illegal casinos in Chile.”
Huenchumilla has been one of the key figures behind the establishment of the National Responsible Gaming Corporation, a pioneering institution dedicated to promoting best practice in the Chile gambling sector. She is also a member of the Consultative Council of Civil Society of Gaming Superintendence.
Dreams operates a comprehensive programme based on prevention of risk behaviours of players, promoting a positive relationship with the activity, and the primary intervention against customer requirements. The programme also includes the implementation of preventive work with the community, through training, orientation and education of its customers and partners, as well as support for those seeking help.
Mariela Huenchumilla is one of 30 speakers at Juegos Miami, a gathering of thought leaders which includes: Peter Naessens, Head of Regulatory Advice Unit, Research and Development, Belgian Gaming Commission; Juan Espinosa Garcia, Deputy General Director, Gambling Regulation, Ministry of Finance – Spain; Andre Wilsenach, Executive Director, International Center for Gaming Regulation, UNLV; Marcus Nylen, Chief Operating Officer, LeoVegas Gaming Group and Donal Barron, Paddy Power Betfair’s B2B Commercial Development Manager.