Interactive
Spain – Codere brand ranked as 83rd most valuable brand in Spain
By Phil - 23 May 2023
Codere Online, a leading online gaming operator in Spain and Latin America, has announced that the Codere brand has been ranked 83rd among the 100 most valuable and strongest in the ‘Brand Finance Spain 2023’ ranking.
This ranking, in which the Codere brand has been featured 11 times since 2010, determines the value a company would be willing to pay to license its brand by estimating its future attributable revenue and calculating a royalty rate that would be charged for its use.
Alberto Telías, Chief Marketing Officer of Codere Online, stated: “We are incredibly proud to achieve this recognition as one of the most valuable brands in Spain and the only one in the gaming industry for seven consecutive years. This was driven by our commitment to delivering exceptional experiences to our customers, our omnichannel offer and our constant pursuit of innovation in the products and services we offer which have allowed us to be a highly regarded brand in the country.”
Codere Online started operations in Spain in 2014. Spain is both our largest market and the first one in which the Company has generated a positive EBITDA, setting out a path to profitability that the Company will be seeking to replicate across its high-growth Latin American markets.
