MGA Games celebrated its annual MGA Games Day. The fourth edition of this online event, with the motto The Revolution Begins. The event saw the company present its strategic plan for 2024. An ambitious roadmap that will consolidate its position as an international benchmark in the production and distribution of localised slot games for global operators.
A plan that looks to further strengthen the internationalisation of MGA Games, this time in North American markets, with strategic alliances and global exclusivity agreements; an ambitious expansion, both in terms of quantity and quality, of its content catalogue; a commitment to localised slot games, the continued promotion of the Celebrities collection so popular with players and much more.
The event, which connected aggregators, distributors, and online casino operators from around the world, began with an introduction from Joan Sanahuja, founder, and CEO of MGA Games, who was enthusiastic about the results achieved in 2023 and what’s instore for 2024. “This year, we have achieved great challenges that tell us we are doing things right. We have consolidated our commitment to a greater international reach by establishing ourselves in European markets. Our next step is the United States and Canada,” he confirmed.
With over 20 years of experience, the company “not only leads the Spanish market with a market penetration of 99% and 15% market share but has already positioned itself as a leading global provider of innovative and quality content,” Sanahuja explained.
“Our story began in a small studio and has grown beyond what we imagined. I am proud of what we have created, and very excited about what awaits us. But we have not built all this alone. We have built it with you. And now the time has come to take the next step, dedicating more energy than anyone else in achieving something unique,” said an excited Sanahuja.
Next, José Antonio Giacomelli, Consejero Delegado of the Online Division of the MGA Group, detailed the company’s news and plans for next year. In 2024, MGA Games will be focusing on strategic markets such as Spain, Portugal, the Netherlands, Sweden, Italy and Denmark, launching up to 52 new productions and releasing a game every week.
The company continues to bet on the attractive Megaways slot game productions, creating its own new collection with titles such as Take de Money, Chef’s Delights, Sweet Fortune, and Golden Ocean.
MGA Games continues to place great importance on its international content with IPs (Intellectual Property) in its productions catalogue: the successful Celebrities localised slot games for each market, with customised and themed games such as Chiquito Olimpiadas and Barragán 2 Cabalgata de Reyes.
In addition, the new Seasonal Collection will be created, with new games going on sale during the main international festive times of the year, such as Valentine’s Day, Easter, Halloween, and Christmas.
MGA Games will also make a special effort to promote the Video Bingo market, a product that is increasingly in demand worldwide. “We can exclusively say that we are now the first provider to certify Video Bingo in Portugal,” said Giacomelli at the end of his speech.
But the news doesn’t end here. Daniel Nugent, Account Manager Coordinator at MGA Games, announced the launch of the Epic Slots Collection, innovations for the most outstanding and charismatic games of the year, which include titles such as Alchemy Riches, La Leyenda del Mariachi Picante and Las Tres Fuerzas de El Dorado. In addition, there will be the Spanish Land-Based Collection, bringing successful land-based slot games to the digital world, including the already revered Lucky Player. And two Golden Edition games: the new Mina de Oro Plus and the renewed version of the classic RFranco game, Gnomos Mix, updated to satisfy players expectations.
Nugent ended his presentation by announcing that for 2024, a new Bespoke Content service will be available to operators, on-demand design allowing for personalised and tailored content.
Next, Javier Lanfranchi, Sales Director at MGA Games, once again highlighted the most exciting news for the year: the company’s move into North America, producing games for the United States and Canada. He added that the company will also have a license for Malta, allowing them to offer content under this jurisdiction. Finally, Lanfranchi announced the launch of the company’s new promotional tools, such as internal lobby, multi-ratio, multi-volatility, turbo upload and AI in design quality as well as marketing tools, featuring tournaments, achievements, rankings, free spins, and high bonuses.
The MGA Games Day 2023 ended with a surprise visit from the Netherland celebrity Bobbie Eden, who accompanied Joan Sanahuja during the farewell of the event, exclaiming emphatically: “The revolution begins at MGA Games!”