Leading affiliate company Game Lounge, a subsidiary of Cherry AB, has signed an agreement with Sweden’s largest media site, Aftonbladet.
The deal provides Game Lounge with an additional marketing channel to market, operate and manage customer contacts to the casino sites holding Swedish licenses, which opened for gaming on January 1 2019.
The agreement includes Game Lounge delivering a comparison site for casino and betting with related content and technology solutions and it represents an important factor in achieving the profit level indicated in connection with Cherry AB’s acquisition of the remaining shares in Game Lounge Sweden AB, a transaction detailed in a press release dated 17 October 2018.
“This transaction illustrates the future of the media market, where partnerships will play a central role. We will be able to find synergies between one another there and benefit from each other’s expertise,” says Jonas Cederholm, CEO of Game Lounge. “We are pleased that Schibsted chose to use our technology to develop its business in today’s undeniably fierce media landscape. This gives us the strength to show that we can provide such a large publicist with the best technology,” said Jonas Cederholm.
“Aftonbladet is Sweden’s largest news site, with more than 3.4m visitors every day, making it Sweden’s most popular source of news,” said Joakim Flodin, Director of Sales at Schibsted. “We look forward to a prosperous cooperation with Game Lounge, for many years to come.”