Sweden – GTECH launches Nabor to World Lottery AssociationBy Phil - 9 March 2015
GTECH and Genera Networks have signed an agreement to offer Genera’s Nabor (Neighbor) geolottery game to GTECH customers.
Nabor offers lotteries an opportunity to launch a modern draw game that increases revenue and attracts new players. Nabor gives players a unique social experience of winning with their community and their neighbours. Players participate in a simple lottery raffle where their home address acts as the lottery ticket. Once a jackpot winner is drawn in the random raffle, secondary prize pools are awarded among players who live the closest to the original winner.
The agreement with Genera Networks enables GTECH to provide the Nabor game to GTECH World Lottery Association customers. Genera Networks is a Swedish provider of innovative lottery formats.
“GTECH remains focused on game innovations that will drive lottery profits,” said GTECH Senior Vice President of Lottery Product Marketing Stefano Monterosso. “Our customers are always looking for innovative ways to broaden their game portfolio, and Nabor offers an excellent opportunity. GTECH remains committed to offering our customers opportunities to leverage third party content, where appropriate.”
“We are delighted with the opportunity to partner with GTECH to provide Nabor to their customers,” said Genera Networks CEO Maria Sandell. “GTECH’s extensive relationship with World Lottery Association customers means that it will be easier than ever for lotteries to leverage this innovative community concept and increase their draw-based game sales.”
The game was launched by the Finnish State Lottery, Veikkaus Oy, as “Naapurit” — Finnish for
“The Neighbors” — in 2014, and as “Nabolaget,” or “The Neighborhood” by the Norwegian State Marketing News Lottery, Norsk Tipping, last month. In both countries, players have responded enthusiastically, leading to an increase in sales in the draw games category.
“We were excited to be the first to bring the Nabor concept to our players. It’s a great new way for them to connect with the lottery,” said Veikkaus Executive Vice President Olli Sarekoski.
“Changes in societal and technological trends have created a greater demand for social types of draw games. Naapurit also brings the added value of registering our players with the lottery.”
Norsk Tipping became the first to launch the game together with a major TV studio during primetime. Norsk Tipping CEO Torbjörn Almlid said, “This already exciting game has received an additional boost through a TV program resembling a game show, creating a strong sense of community among players, which aligns well with our organizational mission.”