Sweden – NetEnt launches new aggregation platform NetEnt ConnectBy William - 9 December 2019
NetEnt Connect is now live, providing the supplier’s partners with a host of fresh gaming content, including that of the recently acquired Red Tiger studio.
Beginning initially in a closed beta form with Casino Room (Ellmount Gaming Ltd.), more operators will follow this year. The aggregation platform is designed to make use of NetEnt’s far reaching customer relationship and integrations across multiple regulated markets. It also taps into integrated partner game suppliers and NetEnt’s own bonus and gamification engine, NetEnt Engage. Red Tiger is the first game supplier to have their games launched via NetEnt Connect.
NetEnt will take the opportunity to validate and monitor this initial launch of the new NetEnt Connect platform over the coming weeks with a wider launch planned for early 2020. The NetEnt Connect platform will be made available to customers market by market and start with several already integrated partner game suppliers.
“The speed with which we have been able to go live with Red Tiger content on some of NetEnt customers bears testament to the hard work and collaboration since the acquisition was completed. It also shows great promise for NetEnt Connect which is a key part of NetEnt strategy going forward,” said Henrik Fagerlund, Managing Director of NetEnt Malta and Chief Product Officer.
Gavin Hamilton, CEO of Red Tiger Gaming, added: “A key incentive to work with NetEnt was to tap into the reach and markets it has built up. I’m very excited that the early collaboration between the two companies since the deal was completed has allowed NetEnt customers to go live seamlessly with Red Tiger too.”