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Tag Archives: Golden Boy Promotions

US – Bally’s seeks to ‘transform fan engagement’ through 2.0 gamification of combat sports

Bally’s and Oscar de la Hoya’s KO Entertainment, a subsidiary of boxing promotion company Golden Boy Promotions, have entered a strategic relationship that aims to transform fan engagement. To unveil the initiative, the companies will broadcast a pilot of “Oscar de la Hoya’s KO Entertainment Presents Bally’s Fight Night” — a reimagining of how the…