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The Bahamas – Baha Mar takes Scientific approach to gaming

By - 29 April 2015

Baha Mar Casino & Hotel, the Caribbean’s newest and largest casino resort, has selected a host of Scientific Games solutions in systems, games, table products, and interactive to drive entertainment, help transform customer service, increase operating efficiency, and provide end-to-end casino and slot-management solutions.

Baha Mar, the $3.5bn resort in The Bahamas, conducted an extensive evaluation and competitive bidding process before choosing a broad array of Scientific Games’ Bally, Shuffle Master, WMS and Scientific Games Interactive products for its new 100,000-square-foot Las Vegas-style Baha Mar Casino & Hotel.
“Scientific Games is an important technology partner to our casino resort, helping us accelerate the services for our gaming operations that will enable us to run our business efficiently while delivering an engaging customer experience,” said Paul Pusateri, Chief Operating Officer of Baha Mar.

Scientific Games President and Chief Executive Officer Gavin Isaacs said: “Our agreement with Baha Mar Casino & Hotel truly showcases our ability to provide an end-to-end gaming experience across an entire casino resort enterprise. Baha Mar is leveraging a variety of Scientific Games’ transformational solutions across a diverse product lines and brands — gaming machines, table-game products, systems, mobile and online — to deliver a truly unique and highly engaging gaming experience to its patrons.”

Working in partnership with Baha Mar, Scientific Games Interactive is breaking new ground by providing the casino the full SG Universe suite, anchored by Scientific Games’ award-winning mobile concierge app. SG Universe is the first solution of its kind to combine the Company’s Play4Fun Network; a social gaming experience that patrons can enjoy anywhere to play their favorite casino games in an online or mobile free-play environment, with on-property real-money mobile wagering and mobile concierge features into a single integrated and casino-branded mobile application.

“We are tremendously excited that Baha Mar will be the first land-based casino to leverage our robust SG Universe product suite,” said Scientific Games Interactive President Jordan Levin. “Among its many benefits, SG Universe features a trailblazing on-property real-money mobile casino highlighted by game content from our Bally, Barcrest, Shuffle Master, and Williams game studios that entertains players on their mobile devices throughout the resort — at the pool, in their hotel room, at the spa, or having dinner, and rewards them in the same way they get rewarded for playing games on the casino floor. SG Universe is designed to drive players to the casino while providing additional ways for patrons to enjoy free-play or real-money casino-style entertainment through their personal mobile devices.”

In addition, an expansive array of Bally Systems solutions powers Baha Mar’s high-speed, networked casino floor, including ACSC CMS/SMS, Bally Business Intelligence, Elite Bonusing Suite, iVIEW Display Manager (DM), Servizio, and Tableview. Every one of the approximately 1,140 slot machines on the casino floor is connected to the iVIEW network to provide patron self-service, marketing messages, and powerful bonusing solutions.

To provide its casino patrons with high levels of entertainment, Baha Mar Casino & Hotel also chose an array of Bally and WMS gaming machines for its elaborate new casino featuring Scientific Games’ sophisticated slot platforms. Baha Mar selected the BallyPro Wave, Pro V27/27, Pro Curve, Pro V32, Pro V22/22, Pro V32 and the WMS Blade, Bluebird xD, Bluebird 2with Transmissive Reels, and Gamefield xD for its new casino floor.

Scientific Games is providing more than 300 Bally and WMS for-sale and premium games.

The casino also opened with a Shuffle Master product on each of its 135 card table games, including an array of utility products for automatic card shuffling such as i-Deal, i-Score Plus, i-Shoe Auto, and MD3. Baha Mar also selected an expansive suite of popular Shuffle Master proprietary table games, including several with progressive offerings to add even more excitement to their sophisticated casino floor. Players will find their favorite games including Blackjack Switch, Caribbean Stud Bonus progressive, Casino War, Fortune Pai Gow Poker progressive, Free Bet Blackjack, Let It Ride progressive, Six Card Bonus, Three Card Poker progressive, and Ultimate Texas Hold’em progressive.

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