Supplier News
The Netherlands – Selligent Marketing Cloud to support Holland Casino’s omni-channel approach
By Phil - 24 October 2019
Holland Casino has chosen Selligent Marketing Cloud to support its omnichannel marketing efforts and deliver enhanced guest experiences.
Holland Casino is a Dutch state-owned company in the Netherlands with 14 casinos located throughout the country. The partnership will power Holland Casino’s campaigns to understand and reach customers in new, innovative ways.
Holland Casino welcomes more than 1.1 million visitors to their casinos throughout the Netherlands each year. The company was looking for a marketing platform that would allow them to better understand their visitors’ behaviors to deliver more personalized offers, including free drinks or vouchers for dining and future visits. Selligent Marketing Cloud’s ability to tie interactions across all consumer touchpoints – from web to mobile to social – in addition to its strong focus and support for GDPR compliance – were crucial to Holland Casino’s decision to partner.
“Holland Casino is focused on delivering tailored experiences to increase engagement and loyalty with our customers,” said Bjørn de Boer, Product Owner Marketing Technology at Holland Casino. “It was important that we select a marketing technology partner with a robust, flexible and secure platform that would allow us to deliver personalized offers even while guests are already onsite. Selligent Marketing Cloud was the clear choice given its engagement capabilities and longstanding experience with privacy regulations, offering a true understanding of both our marketing and security needs.”
“Casinos often have a diverse customer base who enjoy a variety of unique experiences. There is a constant opportunity to better understand their needs to take visits to another level,” said John Hernandez, CEO of Selligent Marketing Cloud. “With Selligent Marketing Cloud, Holland Casino can tap into individual tastes to build highly personalized entertainment experiences that keep their guests coming back.”
