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The Netherlands – Twitter to speak at Player Acquisition Strategies conference

By - 10 June 2015

Twitter has focused on the iGaming industry and they will be at the Player Acquisition Strategies conference to tell explain, why, and what they have done to make Twitter the hottest social channel for the sector.

The session Twitter NOW! which is taking place on the 25th June 2015 at 16.30, will look at how to maximise Twitter’s Bet Now and Play Now buttons for live betting operators and time sensitive promotions.

Paul Lucey, an Account Executive at Twitter will present the session. Paul heads up the Gaming and Gambling Vertical in Twitter EMEA HQ in Dublin. He was previously part of the Twitter’s Agency team, managing agency development within the UK market. Prior to joining Twitter Paul worked in various roles within the advertising agency world, advising brands on their TV and VOD marketing strategy in Mediacom and Vizeum. He is @paull on Twitter.

“I’ll take you through how to get the most out of Twitter Ads for acquiring new customers, and retaining current customers by showcasing some best in class examples. I will also be taking you through all of the latest updates on the platform,” said Paul Lucey, Account Executive, Twitter.
The Player Acquisition Strategies conference is a dedicated event for senior marketers involved in acquisition and retention within online gambling. The conference is designed so that delegates will get genuine ROI from attending sessions.

“We are really excited about the Player Acquisition Strategies conference this year and believe we have designed an event that will provide an excellent learning and networking environment for senior marketers working within the iGaming industry,” said Shona ODonnell, Head of Operations for iGaming Business.

The Player Acquisition Strategies conference will take place on the June 25 2015 alongside seven other iGaming events, all of which are taking place at the iGaming Super Show in Amsterdam.

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