Interactive

UK – 4ThePlayer selects Yggdrasil’s GATI technology to accelerate global scale

Yggdrasil’s YG Masters partner 4ThePlayer has selected the supplier’s GATI standardisation technology to scale global distribution and boost revenue opportunities. Yggdrasil’s GATI technology enables game studios and developers to build and distribute content across Yggdrasil’s global distribution network.

All Yggdrasil partners integrated to GATI can cross-sell their games to any global Yggdrasil Franchisee and share their respective games roadmaps, creating new ways to collaborate. All YG Masters partners will have access to GATI, and use the content development toolkit to develop and distribute games anywhere in the world.

Stuart McCarthy, Head of Partner Strategy and Sourcing at Yggdrasil, commented: “The GATI technology gives our partners a new and unique way to quickly build or port regulation-ready content for global distribution to our rapidly expanding operator and Franchise networks. GATI enables studios to quickly scale their businesses and boost revenue opportunities while their IP is protected, and local market compliance requirements managed.”

Chris Ash, Founder and Business Development Director of 4ThePlayer, added: “Being part of YG Masters and using Yggdrasil’s unique and standardised GATI technology will give us huge autonomy and significantly decrease our time to market while boosting commercialisation of our innovative games roadmap. Yggdrasil has introduced a highly scalable business model that will enable us to both achieve our strategy and maximise our content’s potential, while also making it easier to protect our IP and manage our own resources and timelines with fewer touchpoints over time.”