Interactive

UK – ActiveWin secure partnership with Rugby League Champions

By William - 1 October 2019

Manchester-based digital agency ActiveWin has secured a partnership with Wigan Warriors to provide digital customer support and fan engagement services to their global customer base.

Wigan are the current Super League Champions and have the biggest league fan base in the UK. The partnership is intended to facilitate the club engaging more effectively with their fans online. 

Martin McLoughlin, Wigan Warriors Marketing and Community Director, said: “We’re delighted to team-up with Active Win to become the first Betfred Super League side to roll out their dedicated Live Chat service on our website. 

“Meeting the needs of our fans and their online expectations of how they want to consume information on things like purchasing tickets, fixture information and general Wigan Warriors content is a vital part of our fan-engagement strategy.

“We believe having a dedicated, human resourced Live Chat service that’s open from 8am-12am, 365 days a year for our fans to access is a powerful tool to enhancing our customer and fan experience.” 

The collaboration was orchestrated by Warren Jacobs, Managing Director of digital marketing company ActiveWin, who said: “ActiveWin is always on the lookout for new channels to compliment what we do for clients.

“Since we are the flagship agency for Betfred and successfully engage with the same audience as the Warriors, it makes perfect sense for us to cross over to the sports club market and expand our digital services to include things like live chat.”