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UK – Argyll Entertainment partners with TruNarrative to deliver affordability assessments

By - 17 August 2020

TruNarrative, has partnered with operator Argyll Entertainment to enhance their overall onboarding, compliance and safer gambling processes, as part of their commitment to deliver a safe, secure and responsible gaming environment for their customers in line with the latest UKGC guidance.

Phil Bell, Commercial Director at Argyll Entertainment, said: “We’re really pleased to be working with TruNarrative to deliver a robust solution to effectively monitor and protect our players. Player affordability and safety on our sites is our priority and the addition of TruNarrative will help ensure our players continue to enjoy our sites responsibly.”

TruNarrative’s platform enables businesses to safely, quickly, and compliantly onboard, transact and manage their customers without friction and delivering a world-class UX. Through a single API users can automate customer journeys to digitise KYC, KYB, AML, Behaviour Monitoring, Document Verification, AML reporting, Fraud detection, Credit and Affordability checking and full customer management.

The platform deploys Ai driven orchestration, decision science and integrates into over 50 third party data sources to enrich all decisions and transactions globally. Argyll Entertainment, established in 2016 and recently acquired by Esports Entertainment Group operates multiple websites including its flagship SportNation brand, with a customer base primarily in the UK and Ireland.

Following recent guidance from the UKGC around affordability and player protection, Argyll Entertainment went to market for a solution or solutions which would help them build more robust affordability screenings into their responsible gambling strategy. Using the TruNarrative solution, Argyll Entertainment will be able to monitor player transactions and behaviour in real time and carry out automated affordability assessments without requiring players to upload excessive documentation.

Argyll Entertainment will be able to build behavioural monitoring, transaction monitoring, affordability and income indicators into their customer journeys. Bringing a seamless low friction automated on-boarding and monitoring process for the player and an intuitive single user interface for Argyll Entertainment.

Using the TruNarrative single API, Argyll Entertainment can quickly adapt its onboarding and monitoring processes without the need for technical resources. This allows the operator to easily make rapid strategy changes inhouse enabling compliance with future regulation and guidance. Within the TruNarrative interface, Argyll Entertainment will also have access to a full case management system for manual review and referrals and a comprehensive audit trail for instant recall of all data for regulatory purposes.

Adam Doyle, Head of Gaming at TruNarrative, added: “We are excited to be working with Argyll Entertainment, and look forward to helping them protect their players and grow as a business. With access to our Affordability and player monitoring capabilities, they will be able to better understand their players spending and affordability, setting triggers to alert when spending or behaviour changes or thresholds are met.”

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