Interactive

UK – Arsenal announces Sportsbet.io as official betting partner

By Lewis - 18 September 2020

Arsenal Football Club have announced cryptocurrency-based sports betting platform Sportsbet.io as its official betting partner.

The partnership will focus on creating exclusive experiences to reward Arsenal’s global fanbase and Sportsbet.io customers.

The partnership will also harness Arsenal’s status in women’s football to help grow the game in Estonia, which Sportsbet.io operates from. Arsenal coaches will deliver football clinics to Estonia’s U-19s women’s team to inspire and nurture the next generation of talent.

Both organisations are also committed to working together to explore other social responsibility initiatives and promote safe and responsible gambling throughout the partnership.

Sportsbet.io will leverage access to Arsenal’s men’s and women’s teams to create digital content that will engage its more than 80m digital following. This includes the 6m who follow Arsenal Women – the most followed women’s sports team on the planet.

Arsenal’s Commercial director Peter Silverstone said: “It’s been fantastic getting to know Sportsbet.io and learning about our shared spirit of innovation and the groundbreaking work they are doing in the fintech space. We are proud to partner with a market-leading company that are at the forefront of the innovation journey of the gaming industry.

“We are very excited about our future together. We will work together and explore the different ways we can leverage our combined expertise and Arsenal’s huge global reach to set a new standard in delivering experiences and content to our fanbase and Sportsbet.io customers worldwide.”

Tim Heath, founder of the Coingaming Group, said: “Signing a three-year deal with Arsenal, one of the most celebrated teams in the world, is a huge venture and something we are all very excited about.

“We’re confident that with Arsenal’s drive to innovate the sports industry, together with our own drive to innovate the gambling and crypto space, this is the perfect team for us. Watch this space, as we seize the opportunity to promote crypto gaming awareness, and hope to push forward crypto gaming adoption on a scale never seen before in football.”