Supplier News
UK – Astra Gaming becomes Novomatic UK
By Phil - 19 January 2015
The Astra Gaming Group (the wholly owned UK subsidiary of Austrian Gaming Industries GmbH, (AGI) part of the NOVOMATIC Group) has announced that it will commence trading under the title NOVOMATIC UK with immediate effect.
NOVOMATIC UK replaces the Astra Gaming Group as the official holding company with responsibility for Astra Games, Bell-Fruit Games, Empire Games, Extreme Live Gaming, Gamestec, Greentube, Luxury Leisure, Mazooma Interactive Gaming and RLMS Sales.
The rationale behind the name change is to adopt a more logical approach to the group’s activities and reinforce the inherent values and core strengths of the NOVOMATIC brand within the UK market place. It is also vital to emphasise that the introduction of the NOVOMATIC UK brand, while an exciting development for the group, will otherwise have no effect on its day-to-day business.
The launch of the NOVOMATIC UK brand will be followed in Q1 by the opening of a brand new headquarters in Brentford, London. The new facility will serve as a high profile, prestigious base in the capital and will incorporate state-of-the-art studio space for the Group’s live dealer solution specialist Extreme Live Gaming.
Group CEO Zane Mersich heralded the new identity as a major progression for the Group, saying: “The Astra Gaming Group brand has served its purpose well as a means of integrating the NOVOMATIC Group into the UK gaming space. With that integration now complete, we are able to focus our efforts more effectively on taking the Group business forward under the auspices of the globally renowned NOVOMATIC brand.”
