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UK – BetMGM punctures Cardiff streets ahead of Premiere League opener

By - 1 February 2024

Celebrating the start of the 2024 BetMGM Premier League, BetMGM UK has landed three giant, golden darts into the streets of Cardiff city centre – the host of the first night of the tournament. The darts appeared in three locations – on Churchill Way near to the Utilita Arena, next to the Alliance sculpture and at the Wales Millennium Centre below the iconic Celtic lettering. 

Following the success of the recent PDC World Championships, BetMGM is headline sponsoring the PDC Premier League. With the 12-foot darts crashing into Cardiff to show that the darts have landed, this year’s event promises to elevate the darts experience, offering fans an unparalleled level of entertainment.

Tonight’s opening fixture showcases a re-match of the World Championships Final as Luke Humphries takes on Luke Littler once again, as well as local hero Gerwyn Price facing Nathan Aspinall, Michael Van Gerwen playing against Michael Smith and Peter Wright taking on Rob Cross in a mouth-watering quarter-final line-up sure to wow the Cardiff crowds.

Sam Behar, UK Director at BetMGM UK, said: “The BetMGM Premier League marks a new golden era for darts, and we’re thrilled to bring this excitement to Cardiff in such a spectacular way. Tonight’s opening matchday is set to be a remarkable kick-off to what promises to be a season of unparalleled drama and entertainment.”

BetMGM is offering 10 lucky fans the chance to win general admission tickets to the opening night in Cardiff. To enter, fans simply need to snap a photo with one of the darts and share on their Facebook or X profile, ensuring they follow BetMGM UK and use the #BetMGMDarts hashtag. On Instagram, fans just need to like, follow and comment #BetMGMDarts on BetMGM’s post. Check out BetMGM’s X,  Facebook and Instagram  for more details.

Welsh darts player, Gerwyn Price with one of three 12-foot gold darts that have been installed across Cardiff city centre to celebrate the BetMGM Premier League Darts, which kicks off at Cardiff’s Utilita Arena tonight. Issue date: Thursday February 1, 2024. PA Photo. The BetMGM Premier League will see eight players competing across 17 nights around Europe. Photo: Ben Birchall/PA Wire
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