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UK – Cash is king as Aspers launches new Aspire Xtra Loyalty Scheme

By - 5 August 2014

European Casino Operator of the Year, Aspers Casinos has launched a revolutionary new loyalty scheme that will see customers rewarded with instantly transferable ‘freeplay’ balances for the first time ever in the UK.

Thanks to innovative new technology, which is exclusive to Aspers and developed in partnership with International Gaming, all four of the group’s casinos are now able to offer customers instant point of play rewards, rather than having to rely on the traditional two-staged points to voucher based systems offered by other UK casinos.

Every time a customer plays on Aspers’ slot machines and electronic roulette machines using an Aspire Xtra card, Freeplay Xtra will automatically be earned and added to the customer’s balance. Once a minimum £5 rewards balance has been reached, the customer can instantly chose to add this to their gaming credit through advanced technology within the machines.

There is no limit to the amount customers can earn with the Aspire Xtra card with the opportunity to cash out anything from £5 to £50.

Richard Noble, Chief Operating Officer of Aspers Casinos, said: “The re-launch of the Aspire loyalty scheme is not only exciting, it’s innovative and an industry first. Aspers is proud to offer the UK’s only loyalty card that gives you instant freeplay. We have retired the traditional points based rewards that were often misunderstood and gave no tangible value to our gamers, and have listened to what our customers want.”

The new Aspire scheme is available in three tiers; Xtra, Gold and invitation only VIP, and will be a launched simultaneously at Aspers Casino Westfield Stratford City, Aspers Casino Northampton, The Casino MK and Aspers Casino The Gate Newcastle.

Customers who are already Aspire members simply need to exchange their current Aspire card for a brand new Aspire Xtra card to take advantage of this exciting new offering.

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