Supplier News
UK – Corbett Bookmakers extends SG Gaming deal
By Phil - 19 March 2014
SG Gaming, a division of Scientific Games, has announced a four-year contract extension with
Corbett Bookmakers, the independent betting shop operator, extending the existing partnership until 2018.
SG Gaming’s strong content offering and operational support were the key reasons behind Corbett’s decision to extend the contract. Since the partnership began in 2010, SG Gaming’s content titles have helped drive significant cash box revenue across the Corbett estate.
Under the new deal, SG Gaming will supply Corbett with its Vision and Infinity cabinets. The cabinets will be rolled out to all 61 of Corbett’s shops over the course of this year.
Phil Horne, Group Managing Director of SG Gaming UK, said: “We are thrilled Corbett has decided to extend their deal with us and we look forward to working with Michael Corbett and his team for another four years. SG Gaming’s combined offer of content and operational support has been instrumental to the success of the partnership.”
Michael Corbett, MD of Corbett Bookmakers, added: “SG Gaming’s service and support has been exceptional over the last few years. Their content offering is the strongest in the industry, and they provide independents like us with all the support we need, particularly with training and marketing. Such support is an invaluable addition. We look forward to another four years of working in close partnership.”
The deal with Corbett Bookmakers builds upon SG Gaming’s recent contract extension with Ladbrokes, and the rollout of Infinity cabinets to the Gala Coral estate last year.
