EnergyBet, the in-stadia betting partner of Championship side Millwall FC, was the sleeve partner of Millwall for their FA Cup 4th round match against Premier League Everton.
The game, which was won 3-2 by Millwall, was screened by BBC to host the match live on terrestrial TV on Saturday evening at 5.30pm
EnergyBet spokesperson said “We have a good partnership with Millwall and jumped at the chance to have our brand on the shirt this Saturday for their FA Cup match against Everton live on BBC. With a big audience expected to watch the match, it’s a good opportunity to increase awareness in the UK”
Stuart Lock, Millwall’s Head of Commercial and Retail, added: “We are very proud to be having EnergyBet on our shirts for Saturday’s huge Emirates FA Cup tie at The Den.
“EnergyBet continue to work closely with us here at Millwall, for the benefit of all parties, not least the supporters who are making the most of their online betting offering week after week.”