Interactive
UK – EveryMatrix relaunches Bookee in the UK
By Phil - 22 August 2018
EveryMatrix has completed a successful migration of Bookee, the swipe-to-bet mobile gaming application, onto the EveryMatrix platform.
Founded by industry veterans Adam Kalmanson, previously with William Hill, and Adam Wilson, once of 888, with the aim of creating a personalized and social platform for the recreational gambler, Bookee is an innovative and awarded mobile-only platform that bets on simplicity, displaying a unique Tinder-esque swipe-to-bet feature that allows the punter to place or reject bets with a simple swipe.
Bookee has been live in the United Kingdom for two years and took the opportunity to refactor the app before launching on EveryMatrix.
Although the first phase of the launch is focused on the integration of OddsMatrix sportsbook and MoneyMatrix payment platform, Bookee will use the full suite of EveryMatrix products, including exciting casino content powered by EveryMatrix flagship product CasinoEngine iGaming Integration Platform, as well as our unique affiliate tracking platform, PartnerMatrix.
Adam Kalmanson, Bookee Co-founder and Head of Marketing, said: “This is an important step for the business. We have proved that Bookee can operate in the U.K., the toughest landscape in the industry. EveryMatrix is perfectly positioned to support Bookee and our goal to launch in multiple markets in the coming months and years.”
“We have spoken to tens of thousands of customers over a six-month period and are incredibly proud of the product we have launched with what we see as a perfect partner. Building a product from scratch is exhilarating and as has been well documented, building a business in this industry can be a roller coaster. To be in a position now where we can take Bookee to the next level is a testament to the amazing team we have and tireless work they put in,” says Adam Wilson, Co-founder and Head of Product at Bookee.
“Bookee started as the most basic of products but by adopting a lean approach to product development, they now have a product that stands out as something genuinely mobile, user friendly and feature-rich, which is quite rare in this industry,” commented Ebbe Groes, EveryMatrix CEO.
