EveryMatrix’s CasinoEngine has signed an agreement with Flutter Entertainment, formerly known as Paddy Power Betfair, to provide the iGaming Integration platform in several regulated markets such as Spain, Italy, Sweden, and the UK. Through the new partnership, Flutter will obtain access to an extensive selection of market-specific gaming suppliers, via a single integration.
The UK-listed gambling operator Flutter Entertainment serves over six million players worldwide and operates a range of brands, including Paddy Power, Betfair, Sportsbet, FanDuel, TVG and Adjarabet. CasinoEngine Direct solution has been selected because of its capacity to meet Paddy Power Betfair’s strict set of requirements to deliver a unified experience for players across all vendors.
Stian Hornsletten, Group Chief Commercial Officer of EveryMatrix, commented: “Spain is the first market to tackle together with Flutter. To achieve their mission of bringing entertainment to life in a responsible way, Flutter offers players a unified experience across all gaming vendors by upholding total control over the gameplay window. CasinoEngine’s team, together with vendors, developed several features to comply with their strict requirements for user experience and responsible gaming.
“As such, our UI Communication Framework has been fully integrated with Flutter’s MARS Framework to collect the various in-game messages from different vendors and present them on the operator side in a unified way. This includes real-time balance updates, toggle audio across all vendors, stake updates, game load progress or game completion, for example. I believe that together we’ve created the most player-friendly and transparent casino experience in the industry and being their choice with our CasinoEngine Direct solution is an exceptional compliment.”
CasinoEngine Direct solution acts as an integration layer between the operator and casino vendor, on top of the gaming aggregation. By using CasinoEngine Direct, operators can enter newly regulated markets with the most relevant country-specific content for their audiences. To date, the gaming library totals over 8,000 games across more than 140 game suppliers.
Jack Dinan, Commercial Product Manager at Paddy Power Betfair, added: “We have spent considerable time assessing potential B2B partners who could enhance our gaming proposition across International Markets. We are delighted to partner with EveryMatrix who have impressed us with their experience, professionalism, and reliability. We are incredibly excited by the imminent launch in Spain, which offers our customers a greatly enhanced portfolio of games and a seamless experience between products.”