SPORTS BETTING
UK – FSB partners with cloud-based gamification and loyalty platform
By Lewis - 29 April 2021
FSB has partnered with cloud-based gamification and loyalty platform, Captain Up, for its online sportsbook and casino offering.
The partnership will allow operators powered by FSB’s full tech-stack sportsbook and casino solution to maximise customer activity and drive loyalty through the use of gamification, behavioural psychology and smart social tools.
This includes the ability to create and launch scheduled and targeted segmented campaigns, matching rewards and bonuses within various categories and channels.
The latest news comes three weeks after the provider joined forces with Incentive Games to provide its operator partners with access to a range of free to play and pay to play games.
The supplier has also recently signed platform deals with operators in Europe, including German iGaming group OGaming, and has been expanding its footprint in the US market via a strategic alignment with USBookmaking.
Shaan Balani, Head of Product at FSB, explained: “It’s been a busy start to 2021 at FSB with new partners and new product integrations and we’re delighted this momentum continues on the back of our new agreement with Captain Up.
“Captain Up allows our partners to run highly targeted campaigns to different player categories to ensure the bonuses they receive are perfectly aligned with their playing preferences and patterns.
“This deal is just another example of how we are constantly improving the FSB platform to make sure that our partners have the technologies and tools required to deliver a superior player experience.”
Uri Admon, Chief Executive Officer at Captain Up, commented: “We aim to push the boundaries of innovation in iGaming with features such as Progressive Jackpots, Social Tournaments Avators and Smart promotions.
“Captain Up is dedicated to maximising engagement, providing personal, gamified tools, analysing multiple data points, reacting with relevant feedback, supporting various KPIs and adhering to the dynamic regulatory guidelines in markets around the world. We’re excited to be offering our products to operators via FSB.”
