Operator News
UK – Grosvenor Casinos launches new Live Casino Studio
By Lewis - 27 February 2023
Grosvenor Casinos has announced the launch of its new Live Casino Studio offer, available 24/7 and featuring 50 Grosvenor Casinos’ dealers on demand, with seven casino tables including roulette and blackjack
Following a transformative rebrand in 2022, the UK casino operator has unveiled a modern makeover for its digital live casino games in a bid to create a more immersive and authentic gaming experience for players. Now thousands of digital customers can access play online 24/7, with the Live Casino Studio featuring seven stylish tables including two roulette and five blackjack games.
Grosvenor Casinos’ Live Casino Studio offers one of the most authentic user experiences on the market, thanks to its passionate and highly skilled dealers with 50 trained team members who each help to create real-world game play on demand.
The Live Casino Studio has already received positive guest feedback during its test phase for creating a welcoming and friendly user environment which reflects the in-venue Grosvenor Casinos experience seen its 51 casinos across the UK.
Spyros Kanakis, Head of Gaming Commercial at Grosvenor Casinos, said: “As the largest casino operator in the UK, we’re on a mission to broaden casino gaming’s appeal to a new generation of players. We knew there was a gap in the market for players to enjoy a truly authentic casino experience which is why we created Live Casino Studio to bring our industry leading expertise and immersive entertainment creating the go-to place for online live play.
“Hosted by our expert Grosvenor dealers, we have invested in the innovative user experience to create authenticity and excitement. Customers will be able to enjoy the unique atmosphere of our best in venue casino games but online where they will feel close to the action, able to play anytime, from anywhere.”
Grosvenor Casinos’ Live Casino Studio has been produced in partnership with EVO Casino. It follows the recent roll-out of Grosvenor’s Live and Direct proposition which has been created alongside Authentic Gaming, where players can join tables online on demand from several of Grosvenor’s key Glasgow and Sheffield casinos with new locations coming.
Both Live Casino Studio and Live and Direct, feature Grosvenor’s new brand identity which incorporates colour palettes created to modernise its appeal and break down perceptions of the traditional casino experience on and offline.
