Be The House, an innovative new gaming company, has launched Cash Out Roulette, a product which is now live on Betfair and is set to change the way roulette is played.
Cash Out Roulette offers bets over consecutive spins of a roulette wheel, in addition to the traditional single spin roulette.
This means players can place bets on outcomes like 1 number 16 in the next 10 spins, 7 black numbers in the next 10 spins and 18 red numbers in the next 25 spins.
It attracts players with the potential for higher payouts, greater control over their volatility and, crucially, the ability to cash out during a multi spin bet.
Benefits to operators include the ability to attract new players to this exciting new twist in roulette, a wider customer base to cross sell to and longer sessions from players.
Betfair are the first operator to go live with Cash Out Roulette, but Be The House are working with a number of other Tier One operators to launch it over the coming months.
Be The House holds a pending patent for accumulative casino on all table games and will be rolling them out over the next few months.
Seth Freedman, CEO and co-founder of Be The House, said: “We genuinely believe that Cash Out Roulette is the most ground-breaking development in roulette’s 300-year history.
“I don’t come from a gaming background, but when I was researching the industry for my latest book it didn’t make sense that roulette is essentially over after each spin.
“The beauty of Cash Out Roulette is that it doesn’t cannibalise those players who love traditional roulette, it simply offers an exciting new alternative.
“We’re delighted to have Betfair on board and the reaction from those that have seen it within the industry has been amazing. We’re confident that we have created something that will change the way roulette is played forever.”