SPORTS BETTING
UK – IMG ARENA completes buy out of Leap Gaming
By Phil - 17 April 2023
IMG ARENA has bought Leap Gaming (Leap), a provider of high-end virtual games for online, mobile and retail markets.
Leap’s cutting-edge, 3-D motion capture technology and best-in-class products will be combined with official IP from IMG ARENA’s extensive roster of rightsholder clients to unlock new revenue streams and provide sportsbooks operators and their consumers with an enhanced portfolio of engaging and varied content.
With the close of the acquisition, Leap’s Yariv Lissauer and his team of more than 50 are now part of IMG ARENA, with Lissauer becoming Senior Director & General Manager at IMG ARENA.
“The addition of Leap Gaming to our sports betting content portfolio will enable us to enhance our offer to sportsbooks and lead the way in shaping the future of sports betting entertainment,” said Freddie Longe, President, IMG ARENA. “We are looking forward to unlocking even more revenue streams and forms of fan engagement for our clients.”
Established in 2014, with offices in Malta, Israel, and Ukraine, Leap works with 120 sportsbook operators around the world. IMG ARENA invested in Leap in 2018 and together they have previously launched official virtual sports betting products with NASCAR and EuroLeague.
IMG ARENA delivers live streaming and data feeds for more than 45,000 sports events annually, as well as for on-demand virtual sports products and front-end solutions including the UFC Event Centre. IMG ARENA’s clients include the UFC, DP World Tour, PGA Tour, MLS and the FA.
