IMG’s IMG Arena, a leading sports betting and content hub, has formed ‘The Alliance,’ an integrity-focused partnership programme for the sports betting industry’s leading organisations.
Programme membership requires partners to commit to only using official data and streaming services for IMG ARENA-represented events. Furthermore, they will agree to provide integrity information to governing bodies and integrity units, pass strict KYC approvals, and abide by terms and conditions imposed by rights holders.
The collaboration is being implemented across IMG ARENA’s network, which sees the company distribute sports content, including fastpath data, live streaming and virtual sports, both directly to operators and indirectly through trusted distribution partners that provide trading solutions and software platforms. Current members include Kambi, SB Tech, Bet Genius, Sporting Solutions, JA and Paddy Power Betfair B2B.
The Alliance utilises a three-tiered accreditation system to ensure the highest standards of practice and integrity by IMG ARENA partners. One star is given to a partner that utilises at least one of IMG ARENA’s fastpath data services, two stars for partners that take all fastpath data services, and three stars for all fastpath data services and IMG ARENA’s certified suite of virtual sports and casino games.
Max Wright, Senior Vice President and Head of Commercial at IMG ARENA said: “Ensuring integrity is of paramount importance for the safe and successful future of sport and sports betting. IMG ARENA and our partners are fully committed to setting and upholding the highest possible standards for the benefit of all stakeholders, whether that’s sports bettors, spectators, participants, teams, federations or rights holders.”