Interactive
UK – IMG Arena pens agreement with BetMGM for Golf Event Centre
By Lewis - 22 March 2021
IMG Arena has signed an agreement with BetMGM to utilise the company’s Golf Event Centre product. The Golf Event Centre is IMG Arena’s front-end sports betting solution enabling interactive in-play betting on the sport.
“The Golf Event Centre allows us to introduce a totally new and captivating concept to BetMGM customers,” said Ryan Spoon, Chief Operating Officer, BetMGM. “It’s a product that is both useful and exciting, putting a wealth of information at players’ fingertips, with an intuitive and interactive delivery that augments golf viewing and betting.”
Created in association with the world’s leading golf tours, the Golf Event Centre is a real-time experience for golf fans and bettors. The industry-first product offers fast, comprehensive, shot by shot data and markets, live streaming which is purpose-built for in-play betting, and interactive course visualisations.
Max Wright, SVP Commercial of IMG Arena, commented: “BetMGM has embraced the Golf Event Centre platform that we have worked so closely with our key federation partners to create. The Golf Event Centre is an incredible product that allows operators the ability to genuinely differentiate their sportsbook offering on one of the world’s most popular sports.”
“The Golf Event Centre is a first-class product that will transcend sports betting on golf,” added Scott Warfield, Vice President of Gaming at the PGA TOUR. “BetMGM is an Official Betting Operator of the PGA TOUR and acquiring the Golf Event Centre will be a dynamic addition to its golf offering that will allow them to grow and distinguish themselves in the marketplace.”
