SPORTS BETTING
UK – IMG ARENA secures comprehensive football data distribution partnership
By William - 25 February 2022
IMG ARENA has been appointed as the official fast betting data partner for 19 European football leagues and 44 competitions including top and lower tiers of domestic leagues, domestic cups, super cups and women’s football competitions.
IMG ARENA will capture live game data in stadia from over 8500 matches a season and distribute it to hundreds of licensed sportsbook operators around the world in under a second.
Jacco Swart, Managing Director of The European Leagues, detailed: “We are pleased to have supported our members as they form an exciting new partnership with IMG ARENA. It marks a new era for European football data and is a true reflection of our mission to enhance and protect the national competitions run by the domestic leagues.
“The new cooperation marks a continuation of our strategy to help our members manage both the integrity and growth of the competitions they organise in a rapidly evolving sports data landscape.”
The deal with the leagues listed below was secured following a competitive tender process that was supported by the Association of European Professional Football Leagues (The European Leagues) and will run from the 2022/23 or 2023 seasons.
Austrian Bundesliga
Belgium Pro League
Czech League Football Association
Danish League
Finnish Football League Association
DFB (on behalf of 3. Liga and FLYERALARM Frauen-Bundesliga)
Super League Greece
Israeli Professional Football League
Professional Football League of Kazakhstan
Latvian Optibet Virslīga
Dutch Eredivisie
Dutch Coöperatie Eerste Divisie
Norwegian Professional Football League
Liga Portugal
Romanian Professional Football League
Serbian Super Liga
Slovak Fortuna Liga
Föreningen Svensk Elitfotboll
Swiss Football League
Freddie Longe, EVP and Managing Director of IMG ARENA, added: “This new relationship with The European Leagues will be transformational for our business and reinforces our position as a global leader in sports data capture and distribution technology.
“We are passionate about protecting the integrity of sport and have had a consistent position and commitment to distribution of official content since our launch in 2012.”
