Supplier News
UK – Inspired to supply Paddy Power with Virtual Sports
By Phil - 17 October 2016
Inspired has signed an extension to its partnership with Paddy Power to supply its market-leading Virtual Sports products to the retailer across the UK and Ireland.
Inspired’s Rush Football 2, Rush Cricket and Rush Golf, along with updates to Rush Greyhounds and Rush Horses, will all be included in the suite of products available to Paddy Power’s retail customers, following signature of an exclusive three-year deal.
Inspired supplies its Virtual Sports to over 30,000 venues and 200 websites worldwide.
Steve Rogers, CCO Digital Games, Inspired, commented: “I’m delighted that Inspired will continue to supply its world-class Virtual Sports to Paddy Power for the next three years. At Inspired we are continually innovating and extending our Virtuals offering, and I am proud that we can deliver such a fantastic range of products to Paddy Power customers.”
Michael Ahearne, Director of Retail Product & Innovation, Paddy Power, added: “This exclusive deal is fantastic news for Paddy Power customers, we now have the ability to display more Virtual Sports action from Inspired than ever before. We’re confident that these new products will prove popular with our customers; from football, to golf, to greyhounds, there’s something for everyone.”
