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UK – iSoftBet partners with NoLimit City and launches GoWild

The newly inaugurated partnership between iSoftBet and NoLimit City will make way to a library of deals to be made by the two, boosted by the ever-growing list of clients powered by the leading aggregator.

The first of many deals to come out of the partnership will be GoWild casino, who has chosen to host NoLimit City content on its premium site.

NoLimit City has helped with finalizing the integration to iSoftBet’s trademark GAP platform following a deal inked in Q1 of 2018. The online and mobile casino games software provider and content aggregator is renowned for its expansive growth in several regulated jurisdictions including Romania, Denmark, Portugal and Spain, as part of its mission to expand its product portfolio into regulated markets around the world.

Leading casino operator, GoWild will be making the first appearance with NoLimit’s game portfolio as the exclusive pilot customer launched via GAP. GoWild Casino has grown from strength to strength in recent times and will be offering players classic NoLimit titles like WiXX, Casino Win Spin, Kitchen Drama Sushi Mania and its most recent release, Hot Nudge.

Malcolm Mizzi, Head of Sales at NoLimit City, said, “This is another huge announcement for us and one that needs to be celebrated twice. Not only do we get to collaborate with one of the leading aggregator platforms in the industry, but we also get to enjoy the first partnership with one of the most exciting casino brands out there!”

Michael Probert, Chief Commercial Officer at iSoftBet, added, “We are determined for our GAP to become the leading aggregator platform in the industry and supply exciting content in all emerging regulated markets. We are constantly on the lookout to partner up with forward thinking, exciting providers that are on the same page as we are. NoLimit City fits that bill and I’m sure there will be several operators that will be excited to launch their content.”