Supplier News
UK – ITL promotes Chris Wright to UK Business Development Manager
By Phil - 20 January 2022
Innovative Technology has announced a new Business Development Manager for the UK. The position has
been filled internally by Chris Wright who has been with the cash handling business for five years.
Mr. Wright previously held the role of technical support engineer and was promoted to a dedicated sales role at the start of the year.
Commenting on Mr. Wright’s promotion, Andy Bullock, Senior Business Development Manager said: “Since Chris
joined ITL in 2017 he has gained extensive product knowledge and experience as a support engineer, as well as
in-depth expertise in customer training, configuration and software installations. I have worked closely with
Chris over the years during his time in customer support and I am delighted that he will be working with me,
together taking responsibility for our gaming and retail customers in the UK. He is fantastic with customers;
has great communication skills and really gets to know their requirements, so I am confident he will flourish in
this new business development role where customer satisfaction is key. Although our traditional focus in the
past has been cash handling for gaming and amusement, we are also now established in the retail and kiosk
marketplace plus provide age verification and facial analysis solutions with many new products on the way –
Chris will play a key role in furthering our market share in these exciting, ever-changing sectors.”
Mr. Wright added: “I already know many of our customers from my five years working in
technical support. For the past year I have been doing a cross over dual technical support/sales role which
has enabled me to get to know some of our key retail customers and gain a better understanding of their
needs. I am looking forward to attending the retail focussed exhibitions that we have planned throughout the
year and heading up the Retail Technology Show in London, which will allow me to meet our existing retail
customer base and new clients too. I am keen to get started and look forward to working closely with Andy to
ensure we offer our UK customers the best possible automated transaction products, to help them generate
cost savings and efficiencies.
