Supplier News
UK – Ladbrokes partners with Net Ent
By Lewis - 26 July 2013
Net Entertainment has signed a partnership agreement with leading betting and gaming firm, Ladbrokes. Under the terms of the agreement Net Entertainment will supply the operator with a selection of online desktop and mobile games.
“We are very happy that Ladbrokes has selected Net Entertainment as supplier for a selection of our best in class portfolio games to be distributed over their online market channels. Ladbrokes is one of the most reputable operators in the UK, and we are confident that our content will be well received by Ladbroke’s player base,” comments Björn Krantz, Chief of GMO and MD Net Entertainment Malta Ltd.
“Net Entertainment’s exposure in the UK has increased significantly over the past year, which is in line with our strategic plan to build up a solid and long term business venture together with our UK partners. Ladbrokes will initially launch with a few of Net Entertainments best in class games, which will gradually grow over time. This deal will further strengthen our position in the UK, and solidifies the trust and confidence our partners have in our operational, and technology leadership,” Krantz concludes.
“We have made clear our pledge to work with best-of-breed suppliers and Net Entertainment certainly fits into this category,” Richard Poole, Head of Product, Ladbrokes eGaming.
