Amid the hustle and bustle at ICE London 2020, Microgaming showcased more than 100 exclusive titles and 240 partner games set to join its content aggregation platform.
The supplier immersed guests in the range and diversity of its latest and upcoming games, which include new progressive slots, new branded content, and the return of some legendary characters. Over three action-packed days, ICE attendees experienced a lively welcome to Microgaming’s world, with nine independent studios demonstrating some of their forthcoming exclusive creations set to provide Microgaming’s customers with even greater choice and innovation. These were complemented by an array of celebratory game reveals amped up by a professional DJ.
Kicking off ICE in its trademark style, Microgaming unveiled one of several new branded games set to launch on its platform this year with the announcement of its Game of Thrones Power Stacks online slot, developed exclusively by Slingshot Studios. The evening was followed by an exclusive party for Microgaming’s customers at the prestigious Peruvian restaurant COYA in the heart of Mayfair, London.
The second day took attendees to a world filled with magical riches in Sisters of Oz, a new progressive slot featuring the newly revamped WowPot jackpot, created exclusively by Triple Edge Studios. The talented studio behind the successful Book of Oz slot continues to grow its portfolio, teasing Attack on Retro and another new progressive slot, Absolootly Mad, featuring the Mega Moolah jackpot. Microgaming ended the day on a high with the celebration of a new deadmau5 branded online slot, based on the electronic music artist’s latest tour, cube v3.
On the final day, attendees were shown a world of straight-to-video 90s action, screaming riffs and high-energy gameplay with the reveal of a new Aurora Beast Hunter slot by Just For The Win, who are also set to release Treasure Skyland and Anderthals later this year. Iconic characters set to make their return to Microgaming’s diverse portfolio of content include a legendary jungle hero in Tarzan and the Jewels of Opar, a new branded slot from Fortune Factory Studios. Expert navigator and acclaimed explorer, Victoria, and the industrious inventor of mechanical marvels, Maximillian, will also return in Fortunium Gold, a new title from Stormcraft Studios featuring the WowPot jackpot.
Gameburger Studios, creator of Break da Bank Again Respin and 9 Masks of Fire, took to the stand to unveil 9 Pots of Gold and 11 Champions Golden Goal. Utilising their inspiration and passion to develop entertaining, story-driven casino slots, Neon Valley Studios, creators of Aurora Wilds, demonstrated its upcoming Age of Conquest online slot and Atlantean Treasures Mega Moolah progressive.
Mixing compelling themes with captivating narratives, Foxium’s creative experts unveiled 3 Tiny Gods and Cossacks: Wild Hunt. All41 Studios, the ambitious studio based in Estonia that created Magic of Sahara and Book of Atem, revealed some of its upcoming titles, including Arena of Gold and Mayan Eagle. Continuing to expand Microgaming’s portfolio of table games, Switch Studios, who specialise in developing brand new table games content, including roulette, blackjack and other popular variants, revealed their modern take on the ancient dice game Sic Bo.