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UK – New ad campaign from Foxy Bingo

By - 6 January 2015

Foxy Bingo, the online bingo site, has unveiled a fresh new look for the brand and website, backed by a new multi-million pound through-the-line marketing campaign, including a series of TV adverts to be aired on network television from January 5.

The updated design brings a cleaner, crisper feel to the branding while Foxy himself now sports a slicker, hipper look featuring a retro purple two-piece suit. The new look will be featured in a series of adverts produced by Tricycle London, which will include 10 second teasers, followed by 30 and 40 second spots.

The first advert, which premier’s following Monday evening’s edition of Coronation Street, sees the newly be-suited Foxy take to the centre of seaside cool, Brighton. Accompanied by a contemporary remix of a classic 50’s Judy Garland soundtrack, Foxy and his dancing crew are seen chasing the clouds away with all the fun of the pier.

In addition to the TV spots, the new campaign will see extensive online marketing support as well as a PR push featuring a video of Foxy and reality TV star Joey Essex trading style tips.

bwin.party’s Director of Games, Golan Shaked said: “Foxy’s makeover represents the recent upgrade to our overall product proposition. We have made Foxy Bingo more contemporary with over 60 new, best in class games, an upgraded user interface and great emphasis on developing the mobile and touch device experience. Foxy has got a sleek new look and a game offering which puts it above the rest.”

Matt Carter Creative Director of Tricycle added: “This is our most ambitious campaign yet, with multiple ads to be released throughout 2015. We’ve managed to bring a bit of retro cool to the Foxy Bingo brand. A brilliantly fun location, some amazing choreography, all accompanied by an iconic 50’s track should make this another successful campaign for the lovable northern Fox.”

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