SPORTS BETTING

UK – Newcastle United joins Parimatch Premier League partnership roster

By William - 29 September 2022

International betting brand Parimatch is adding Newcastle United to its English Premier League partnerships roster.

Newcastle United joins Leicester City, Chelsea, and Aston Villa – the latter’s contract was recently extended for another season – and each covers different scopes of cooperation.

“Each partnership within the Premier League, one of the strongest and most popular football leagues in the world, boosts our expansion into global sports and gives a powerful reason for pride,” commented Evgen Belousov, Deputy CEO at Parimatch Tech.

“The Parimatch brand is currently an official partner of the significant share of EPL clubs and they all share our values and aspirations for reaching new heights. We are honoured by this fact and excited about all the activities that the Parimatch brand will implement with our partners during the upcoming season.”

The partnerships with Aston Villa and Newcastle focus on media rights, whilst the cooperation with Leicester and Chelsea covers offline and digital rights, tickets and hospitality, club products, and exclusive access to club assets.

“Parimatch is one of the fastest growing online sports betting brands and we are pleased to welcome it to our growing family of commercial partners.

“We are growing our partnership portfolio across new areas and markets and we are delighted to work with those who are so passionate about our common values and look forward to working with Parimatch throughout the season,” added Dale Aitchison, Head of Commercial at Newcastle.