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UK – OKTO sign cashless payments partnership with Bob Rudd to further grow market share

By - 8 October 2021

OKTO the leading digital payment solutions provider, is swiftly establishing itself as UK gaming’s cashless payments provider of choice following the announcement of a progressive partnership with the respected independent operator Bob Rudd.

Following a strategic partnership with Inspired Entertainment and Merkur UK Subsidiary Regal Gaming Leisure, this latest agreement with Bob Rudd will extend the brand’s position in the UK as the ubiquitouscashless payment method available directly on gaming machines via OKTO.WALLET to a leading 60 per cent share of the pub’s machine market.

Simon Dorsen, Chief Commercial Officer at OKTO, believes this latest partnership is a testament to the appeal of what is widely recognised as the leading safe and seamless cashless solution.

He explained: “We are honored to collaborate with Bob Rudd and our agreement is a fantastic way to prepare for the trade show season starting with ACOS later this month. The team at Bob Rudd had to be convinced that our solution would meet the highest requirements of their PubCo customers and most importantly those of machine players. We were able to demonstrate a solution that provides consumers with a cashless app that not only works on gaming machines but also extends across the payment ecosystem. There’s no doubt that the UK population has embraced the cashless revolution and the OKTO.WALLET provides them with an experience that puts gaming on a level playing field with the rest of the high street. In essence, the partnership secures broader payment options for consumers enabling them to quickly deposit and withdraw funds on gaming machines in a safe, transparent, seamless, and trouble-free way courtesy of the OKTO mobile app.”

Simon Broadbent, Head of Gaming & Operations at Bob Rudd stated: “Working with OKTO will complement our existing contactless & cashless solutions. Being independent, we want to ensure that our customers and consumers have access to all products in the marketplace. The acceleration in cashless and contactless payment solutions over the last 12 months has been well documented and one of our business philosophies has always been to drive innovation and embrace new technology to help develop increases in cash box and the customer experience. OKTO is a key partner for us in helping to fulfil this, not only from a business perspective, but also in terms of social responsibility and safer gambling, both of which are crucial to helping move the industry forward as a whole. As a truly independent operator with access to all products in the marketplace, we are excited about the possibilities OKTO.WALLET offers as a cashless solution and look forward to implementing the roll out across our Category C machines throughout October.”

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