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UK – PA Betting Services renews its partnership with Flutter

By - 10 March 2023

PA Betting Services (PABS), the world’s leading supplier of horse racing data and content, announced it has extended its long-standing partnership with Flutter Entertainment, entering into a new multi-year agreement that will run until 2028.

“We are proud to play such an integral role for Flutter,” said Eugene Delaney, Director of PA Betting Services. “We are excited to be extending our partnership with such an esteemed global brand who continue to see their coverage and demand grow, the PA Betting Services’ extensive range of services will continue to support this.

Partnering with global racing rightsholders, PA Betting Services powers the horse racing and greyhounds’ industry through its diverse distribution platform and will continue to be at the forefront of racing for Flutter’s flagship brands that include FanDuel, Sky Betting & Gaming, Paddy Power Sportsbook, Betfair, Sportsbet.com.au, and Sporting Life.

The deal secures Flutter access to PA Betting Services’ market-leading delivery platform delivering more than 50,000 race meetings per year, spanning both domestic and a host of international territories in addition to unlocking access to PA Betting Services’ real-time news, multi-jurisdictional race previews, tips, and in-depth betting analysis.

“We are pleased to have renewed a long-term deal with PA Betting Services,” said Dan Barrett, Head of Commercial at Flutter Entertainment plc. “PA Betting Services hold close relationships with racing’s global rights owners, and we value their extensive range and quality of racing coverage. We look forward to working together with PA Betting Services as we develop our racing products further.”

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