UK – Playtech hires 600 global staff in Omni-channel pushBy Phil - 21 April 2015
Playtech is adding a further 300 employees to its 4,000 strong global workforce in the next eight months as it prepares to undertake several large-scale omni-channel projects in the UK and emerging markets.
Playtech’s global headcount has grown by more than 600, or more than 20 per cent between January 2014 to March 2015 as a direct result of the company’s success and investment in Playtech ONE, the gaming industry’s leading omni-channel technology offering.
Playtech is currently concentrating its resources on several significant, soon-to-be-announced, global government and non-government omni-channel contracts. This has meant that a large number of developers, operational, product, IT and customer support staff specialists are required to ensure their successful delivery.
Sports betting will see the largest investment as part of the Playtech ONE strategic roadmap and is Playtech’s fastest growing product vertical. Ahead of a number of deals, and in order to strengthen support for existing sports-driven contracts, Playtech Sports has been reorganised with all omni-channel sports capabilities and technology efforts merged into, and operated as, one division. This gives customers one complete sports betting technology offering with full customer visibility across one system, all channels and all devices.
Playtech Sports will also be bolstered by a number of strategic bolt-on acquisitions with discussions currently ongoing, while in retail the team are in the latter stages of delivering a cutting-edge in-shop, EPOS management and registration system.
A large section of the current Licensed Betting Office (LBO) market uses legacy systems, however Playtech’s in-shop, cashier and SSBT retail management technology will enable it to deliver any, and every, element of a true omni-channel offering.
Playtech Sports offers state-of-the-art technology across all platforms and products. This includes back-end and front-end infrastructure and presentation layers, across any channel and any device. Its latest responsive and adaptive desktop and mobile solution has soft launched with Ladbrokes offering players the same view no matter on what device or screen size they play.
Coral Connect, Playtech’s pioneering omni-channel solution has been one of the industry’s biggest success stories since being rolled out a year ago across more than 1,800 nationwide shop estate, online and mobile. The operator has signed more than 200,000 new omni-channel Connect customers in 12 months.
Mor Weizer, CEO, Playtech said: “Playtech’s revolutionary technology enables a seamless, one wallet and one account experience with content available across all channels, online and mobile, and across all devices. The success of Connect has been a game-changer for the industry and for us as a business. It is a technology offering we adopted long before any of our competitors and is the future of betting and gaming. Therefore, with a number of significant agreements close to completion, we are currently undergoing a large-scale investment plan in order to deliver the maximum success for these projects.”