UK – Playtech open platform signs LeoVegasBy Phil - 17 April 2015
Innovative mobile casino brand LeoVegas has gone live on Playtech’s cutting-edge open platform.
The powerful Playtech Open Platform (POP), complete with business intelligence capabilities and enhanced bonusing tools, allows licensees one-time integration and access to more than 500 best-performing in-house and premium branded games, as well as to a vast library of leading titles from more than 20 third-party suppliers.
Multi-award winning casino brand LeoVegas is set to launch a host of Playtech-designed games in the coming weeks, while several other significant UK and international operators are in the latter stages of finalising similar agreements. The deal is a key strategic client win for Playtech Open Platform.
LeoVegas will initially launch eight best-performing desktop and five premium Ash Gaming mobile titles including Heart of the Jungle, Bounty and the Beanstalk, Wild Gambler, and 3D immersive game The Glass Slipper.
Existing POP customers include bet365, Gala Coral, and Ladbrokes to name a few, enabling them to offer their players exclusive and best-of-breed content ahead of many of their competitors.
POP has a mobile-first approach offering more than 70 mobile games, with plans underway to double this alongside dual HTML5 delivery with desktop support by the second half of 2015.
Playtech’s content library includes a comprehensive selection of classic slot games, multi-line video slots and premium branded slots with movie themes such as Gladiator, Who wants to be a Millionaire, The Marvel Series, Rocky and Pink Panther. Customers are also able to select from a huge range of classic table and card games, progressive jackpots, scratch cards and fixed odds games from Playtech’s world-class in-house content studios as well as from more than 20 of the gaming industry’s largest online and land-based suppliers.
POP also provides licensees with on-going support in order to maintain and drive innovation and performance. This includes real-time content and competitor performance league tables and the removal of underperforming suppliers.
Johan Styren, CEO, LeoVegas Gaming said: “LeoVegas is all about leading the way into the mobile future. Integrating the Playtech Open Platform further accelerates our momentum and adds great value to our consumer promise of always delivering the best gaming experience. I have no doubt that our loyal LeoVegas.com players will love the new mobile games on offer.”
Steve Schrier, VP Sales, Playtech said: “The last 12 months has been the most successful for POP and news of LeoVegas and further large-scale licensees joining us on the industry’s most dynamic and accessible open platform is great news. LeoVegas is one of the most dynamic brands on the market today and this is a key strategic win for Playtech. We have big plans for the platform and our content in 2015, particularly with our mobile-first, omni-channel approach and across expanding markets such as Scandinavia, and we are confident the next 12 months will be even bigger and better than the last.”